How we avoided a curse and decided Twitter needed some manners

PRIMEr has been using Twitter seriously as a business networking tool (alongside our Blog) to start to build our “Crowd” since (Friday) 13 July (before posting, to prove just how non-superstituous we are, we also smashed a couple of mirrors, opened and closed our umbrellas several dozen times indoors and summoned both Candyman and Bloody Mary in the bathroom mirror – aside from one grisly death within our team, there is no evidence it is Friday the 13th related). Prior to this we’d had individual accounts which we had dabbled with over a couple of years.

I must say I personally found Twitter to be quite hard work at first but ultimately rewarding when it started to “happen” and I was able to connect with others all over the world who held the same particular, focused obsession I did (a particular code of football and/orparticular team).

Tweeting with thousands of others while watching your favourite sporting team play is enormously fun (especially when you’re winning) or an instant mass support group when they lose (and for my team and our tribe tha’s a LOT right now)… For that, Twitter is a fun app – a great second screen to interact with others while you watched on your TV or a good first screen to tweet at the game. Any original ideas I had to use Twitter to find a new job had been thrown out the window within minutes of finding my team and my favourite players all had Twitter accounts. It didn’t take long for the networks to learn of this phenomenon and now Tweets on screen or read out regularly on the radio coverage are increasingly becoming part of the game.

Anyway, back to business. So far it’s been fantastic to gain introductions to hundreds (almost 300 so far on Twitter and over 500 readers of the blog) of individuals and businesses with whom we have aligned interests.

However, as far as taking those relationships any further, Twitter has been almost totally useless (which could be our fault – though we love each and every one of you). Meanwhile, as we’ve blogged about previously, our real life network has provided us with most of the resources (be they people, expertise, feedback, and PoC validation) we’ve needed to get to this point. We didn’t meet any of our associates through social media nor any of the experts we’ve workshopped our idea with. They came from past employers, Business Schools, etc.

Up next: Don’t be a Twitter Tweeting Tool…

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